People need to stop sneaking into my head in the middle of the night to steal all of my good ideas:
Smith Brothers has launched a campaign for a dessert treat available at Kings Family Restaurants, aptly named "The Frownie." Frownie is a chocolate-frosted brownie with a white icing scowl. To support the Frownie, an outdoor and POP campaign was launched, along with PR events featuring Frownie in the flesh. Outdoor ads that feature headlines such as, "We Make A Mean Dessert!" and "You Want A Piece Of Me?" are running in Ohio, West Virginia, and Pennsylvania, where Kings Family Restaurants are located, through the end of the year. TV and radio spots will follow.